I wonder why do Rolexes or other well known brand watches cost so much. Do ppl feel 'POWER' when they are wearing car priced watched on their hands? It must be the name. Rolex sounds more glamor than swatch or Seiko.

But i find it ridiculous that you must adjust the the date of the watch every now and then simply becoz it can't tell between a 30 day month and 31 day month and a leap year. Pay so much still you need to adjust. Granted you still need to adjust the time when you go overseas, but shouldn't be date changing be automated since it is pretty much predictable; as in once every month.

That's why I will buy a watch with a perpetual calender of some sorts the next time I buy a watch so that I don't need to adjust it at all. Just wear and go!